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Hi, Milly here

dopamine
activist

/ˈdəʊpəmiːn ˈaktɪvɪst/noun

  1. An ordinary person who takes back one of the 2.5 hours a day that big tech takes from them, and points it at something that matters.
  2. One who rests, reads, really listens or considers deeply, and knows full well that it counts.

Count me in Takes 20 seconds

Down with the doom(scroll)

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Dopamine
activists

Dopamine Activists

One square = one person who has signed up.

Why this exists

01

Agency

To activate ordinary people to regularly be the change they want to see in the world. Not one grand gesture. A habit.

02

Connection

To make those people visible to each other. We do care, and we are here.

03

Momentum

To create waves that ripple beyond us. Into our families, our communities, and the generations after us.

A note on language

“Activate” comes from the Latin actus, meaning “a doing”. But doing is not always the best way to activate, especially when you are also juggling life, the news, and fifty unanswered WhatsApps.

  • To rest is to be an activist.
  • To read is to be an activist.
  • To really listen is to be an activist.
  • To consider deeply is to be an activist.

Our world does not need more people blindly doing, doing, doing. Take care of yourself. Doing can also mean doing less.

One box. That is it.

Get on
the wall.

Tell me who you are and I will put you up. If you have already done something, add it and a photo now. If not, leave that bit blank and come back when you have. One email a month from me, asking how you got on.

Done something already? Put it up. Optional.

Not sure what to do? Here are 24 ideas →

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Our wall of
activists.